? We can give you two types of answers: the simple and obvious one, and the other, more practical, one.
The simple answer:
Because, as you've noticed, in recent years, whether we like it or not, everyone is absorbed by mobile phones, continuously typing and surfing. In the subway, in traffic (though not recommended :)), on the street, everyone "types". These "typers" are us, are you, are your current or future customers who are permanently connected, interconnected or mega-hyper-superlinked to the virtual environment. We already use our mobile more than our computer.
So... why not have your own mobile app to promote your business in this global community?
The practical answer:
Because a
mobile app
can access the mobile phone’s sensors, such as Gyro and Compass, which allow you to control a game just by tilting the phone, leading to a new level of interactivity.
The GPS allows you to find your location on the map and possibly find the nearest store or car service to your location.
Because it can keep in touch with a brand’s news (or its virtual store) through the Push Notifications system..
Apps have the advantage of making you known not only in Romania, but even globally by publishing them on Google Play or in the App Store.
They can connect to social networks and do not require constant Internet connection.
There are many other technical or marketing advantages that we can discuss when we’ll get to know each other...